"Working Together to Make Church Better"
ChurchSync Presents 'The Welcome Back Campaign!'
So Here's How it All Works!
The Purpose of this campaign is to mine from within your database of visitors who have already visited your church and for whatever reason they have left and are currently not attending. Go back one year, two years or as many years as you'd like to and mail out a letter, send an email and you may even want to make a phone call inviting them back out to a targeted specific service. For example: Have the letter and email point to the Sunday after the time they receive the letter and email.
- Send out the letter in the mail that Monday before.
- Send out the First Email that Monday also.
- Send out a Second Email Wednesday as a gentle reminder.
- Send a Final Email Friday to encourage them to come out and to have a Complimentary Lunch after service for coming out.
- Optional: If you want to add one more element to this, you can also try and reach out to them through a phone tree message or a personal call inviting them out.
What are you doing by doing this?
You are SUPER Focusing on visitor retention and trying to recapture the guests in whom the Lord Himself sent to your church at one time or another.
Why?
So these guests can:
- Have another opportunity to receive the eternal gift of Salvation through the Lord Jesus Christ if they haven't already.
- Have the opportunity to gather socially and make friends of like faith.
- Hear encouraging messages through the ministry of God's Word.
- Have a home church in where they can grow up spiritually.
- Have a church family in where they can utilize their abilities, talents, gifts, and money to make a difference in their families & their community.
Have a Theme
Pick a topic, theme or subject you want to focus on for that service.
Example: Recharge, Refresh & Renew
Get Everyone Involved
Have your team, leaders and staff aware of this before you just do it. Don't NOT let them know about this. Tell all your key people. Communicate the details, the message, the service, the songs, and the purpose to the ushers, the greeters, the children's worker's, the youth leaders, the welcome center workers, the music ministry, etc.
If you have shirts for this WEAR THEM.
Put a Complimentary Lunch Coupon or a Complimentary Item from your bookstore in the Envelope & Email showing them that you want to bless them with something tangible if they come. Put an expiration date on it and they have to hand it in to redeem it.
When You Welcome First Time Guests
Also ask, "If you received our invitation email or letter from us this past week and you are here because of that please let us see your hands." So when they raise their hands the place goes nuts, (because all the leaders and staff are aware of this purpose)! You then "Welcome Them Back!" by saying "WELCOME BACK!" Please remember to stay after service with us today for your COMPLIMENTARY LUNCH!
It's your choice on how many times you want to do this. Try it out once every Year, once every 6 months, once every quarter, or once every other month. It's your choice. Measure this, track it and remember what the Master said:
Luke 15:4-5 (New King James Version)
4 “What man of you, having a hundred sheep, if he loses one of them, does not leave the ninety-nine in the wilderness, and go after the one which is lost until he finds it? 5 And when he has found it, he lays it on his shoulders, rejoicing.”
Go After the One Which is Lost Until He Finds it!
Notice it says, "What man of you, having a hundred sheep, if HE loses one of them..."
This tells us that the sheep was in our flock first before it was lost. In other words, the sheep, the visitor, came into our church. When they leave and never come back, it's not their fault. This verse doesn't blame them for getting lost. It doesn't say, "What man of you, having a hundred sheep, if one of the sheep gets lost, does not leave the ninety-nine in the wilderness, and go after the one which is lost until he finds it?"
No it says, "if he loses one of them..." Who's "HE"? The Shepherd of the sheep. If the visitor doesn't come back the blame doesn't fall on them, it falls on us. We lost them. This is why it is so improtant to do the rest of this verse. "Go after the one which is lost until he finds it!"
We are simply going after the one's who are lost until we find them again!
Don't be lazy & just wait for them to come to you. GO GET EM! Do the Word and Find the ONE'S who are lost and "WELCOME THEM BACK" into the family!
Working Together to Make Church Better,
Rev. Joe Cala
P.S. If This Helps You Please Let Me Know! Thanks
- Send out the letter in the mail that Monday before.
- Send out the First Email that Monday also.
- Send out a Second Email Wednesday as a gentle reminder.
- Send a Final Email Friday to encourage them to come out and to have a Complimentary Lunch after service for coming out.
- Optional: If you want to add one more element to this, you can also try and reach out to them through a phone tree message or a personal call inviting them out.
What are you doing by doing this?
You are SUPER Focusing on visitor retention and trying to recapture the guests in whom the Lord Himself sent to your church at one time or another.
Why?
So these guests can:
- Have another opportunity to receive the eternal gift of Salvation through the Lord Jesus Christ if they haven't already.
- Have the opportunity to gather socially and make friends of like faith.
- Hear encouraging messages through the ministry of God's Word.
- Have a home church in where they can grow up spiritually.
- Have a church family in where they can utilize their abilities, talents, gifts, and money to make a difference in their families & their community.
Have a Theme
Pick a topic, theme or subject you want to focus on for that service.
Example: Recharge, Refresh & Renew
Get Everyone Involved
Have your team, leaders and staff aware of this before you just do it. Don't NOT let them know about this. Tell all your key people. Communicate the details, the message, the service, the songs, and the purpose to the ushers, the greeters, the children's worker's, the youth leaders, the welcome center workers, the music ministry, etc.
If you have shirts for this WEAR THEM.
Put a Complimentary Lunch Coupon or a Complimentary Item from your bookstore in the Envelope & Email showing them that you want to bless them with something tangible if they come. Put an expiration date on it and they have to hand it in to redeem it.
When You Welcome First Time Guests
Also ask, "If you received our invitation email or letter from us this past week and you are here because of that please let us see your hands." So when they raise their hands the place goes nuts, (because all the leaders and staff are aware of this purpose)! You then "Welcome Them Back!" by saying "WELCOME BACK!" Please remember to stay after service with us today for your COMPLIMENTARY LUNCH!
It's your choice on how many times you want to do this. Try it out once every Year, once every 6 months, once every quarter, or once every other month. It's your choice. Measure this, track it and remember what the Master said:
Luke 15:4-5 (New King James Version)
4 “What man of you, having a hundred sheep, if he loses one of them, does not leave the ninety-nine in the wilderness, and go after the one which is lost until he finds it? 5 And when he has found it, he lays it on his shoulders, rejoicing.”
Go After the One Which is Lost Until He Finds it!
Notice it says, "What man of you, having a hundred sheep, if HE loses one of them..."
This tells us that the sheep was in our flock first before it was lost. In other words, the sheep, the visitor, came into our church. When they leave and never come back, it's not their fault. This verse doesn't blame them for getting lost. It doesn't say, "What man of you, having a hundred sheep, if one of the sheep gets lost, does not leave the ninety-nine in the wilderness, and go after the one which is lost until he finds it?"
No it says, "if he loses one of them..." Who's "HE"? The Shepherd of the sheep. If the visitor doesn't come back the blame doesn't fall on them, it falls on us. We lost them. This is why it is so improtant to do the rest of this verse. "Go after the one which is lost until he finds it!"
We are simply going after the one's who are lost until we find them again!
Don't be lazy & just wait for them to come to you. GO GET EM! Do the Word and Find the ONE'S who are lost and "WELCOME THEM BACK" into the family!
Working Together to Make Church Better,
Rev. Joe Cala
P.S. If This Helps You Please Let Me Know! Thanks
Below is an Email & Letter Template Your Church
Can Use in "The Welcome Back Campaign"
Welcome Back to Abundant Grace Church
Hi (Insert Name),
How are you? We wanted to remind you that we at Abundant Grace Church are here for you! We have missed you, we have been praying for you and we are inviting you back to our service this Sunday at 10:00AM.
We understand that life, relationships, work, parenting, school, bills, and everything else that comes with living can continually drain our physical, emotional, spiritual and mental batteries. We can feel drained, weak and even exhausted because we have not recharged them, but as we gather in one place to receive strength from the Presence and Words of Almighty God we can walk back into our world with our Batteries, Our LIVES, renewed and recharged.
This Sunday we will focus on providing you with everything you need to Recharge, Refresh & Renew Your Life so you can head back out into accomplishing your Purpose in the Life you live!
We look forward to seeing you on Sunday.
Working Together To Make Your Life Better,
Pastor Anthony Storino
Senior Pastor
Abundant Grace Church
732-914-2058
www.abundantgracechurch.com
pastor@abundantgracechurch.com
P.S. Please bring the enclosed coupon with you and stop by our café after service and receive a Complimentary Lunch on us.
P.S.S. God Bless You!