"Working Together to Make Church Better"
The Purpose of Google Analytics
ChurchSync Helps You Utilize Google Analytics
What is Google Analytics?
Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Why Have Google Analytics for My Website?
I highly recommend signing up for Google Analytics. It costs you no money to have your site registered with them. This is a great tool to use for so many good reasons. With them you can now see how people are coming to your site, the keywords used to search for your site, the length of time they stayed on your site, the total of pages visitors viewed and clicked through, also how quickly people bounce off of your site due to a lack of intertest and relevant content in relation to the key words used to search and find your site.
This type of information and data is so important to help you find out what is and what is not working. You now can have access to where in the world visitors are coming from through the map overlay.
Take Aways
Once your site is up go to the traffic sources section and find the keywords. This will show you the exact words and phrases that were used to find your site. From there you can also see the number of pages visited, the average time each visit spent on the site, what percent of visits are new visitors and the percent of people who bounced off of the site landing page based off of the content on the page not being relevant to the search. Use the keywords that have been used to find your site as keywords you put into the description pages of your site. This will help you be seen when people search for you on the search engines because you are using words that people use to find you. These keywords will also help you stay relevant to the content that you have on your site. If you have a keyword or phrase that says, "Serving all Your Personal Care Needs", or "New Car Discounts" and you are a church who is "Serving all Your Spiritual Needs" than your keywords are not relevant to the content found on the pages of your site and people will immediately bounce off your page when they arrive. If you find that the average time people are spending on your site is under one minute than your content is not engaging them to stay and read your information. This information is also very important to know so you can bolster and beef up your content to be more engaging to your audience.
Go to the Visitors page and you will than be able to see how many absolute unique visitors came to your site. An Absolute Unique Visitor represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Visitor is determined using cookies. A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is used for an origin website to send state information to a user's browser and for the browser to return the state information to the origin site. The state information can be used for authentication, identification of a user session, user's preferences, shopping cart contents, or anything else that can be accomplished through storing text data. (Definition provided by Wickepedia.) This data is good for you to see how many actual first time people visit your site and not just total visits including the same people a mutiple of times.
You can also go to the map overlay under the Visitors tab to see exactly where people are located who are landing on your sites. The map will show a visual representation of the locations of the visitors on your site. The darker the area on the map (or the bigger the circle once you drill down), the more visitors are from that area. You can continue to drill down to view smaller areas by clicking on areas of the map, or the locations listed in the data chart below. By understanding where your users are coming from, you can determine 1) if you are hitting your target markets and 2) provide details that may be able to help you adjust your marketing and advertising campaigns by geo-targeting by targeting prospects in specfic geographical areas.
One other area I will focus on is the Content tab. This report provides an overview of page volume and lists the pages (Top Content) that were most responsible for driving pageviews. This is significant because you see what is drawing people in and keeping them and what pages are not interesting your audience. So what you think may be important and what you think will drive traffic may not be engaging your audience, therefore you than change your strategy and aim your content to speak to the audience based off of the analytics results of what is engaging them currently on your site. You can also view your top landing pages as well. This helps you see what pages are most effective in landing visitors to click deeper into your site. This will show you what pages are ineffective. From this you can create better calls to action to help convert higher clickthrough rates for those pages.
There is so much more to find within Google Analytics so I suggest you visit the site and learn as much as you can.
Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. With this information, you can improve your website return on investment, increase conversions, and make more money on the web.
Why Have Google Analytics for My Website?
I highly recommend signing up for Google Analytics. It costs you no money to have your site registered with them. This is a great tool to use for so many good reasons. With them you can now see how people are coming to your site, the keywords used to search for your site, the length of time they stayed on your site, the total of pages visitors viewed and clicked through, also how quickly people bounce off of your site due to a lack of intertest and relevant content in relation to the key words used to search and find your site.
This type of information and data is so important to help you find out what is and what is not working. You now can have access to where in the world visitors are coming from through the map overlay.
Take Aways
Once your site is up go to the traffic sources section and find the keywords. This will show you the exact words and phrases that were used to find your site. From there you can also see the number of pages visited, the average time each visit spent on the site, what percent of visits are new visitors and the percent of people who bounced off of the site landing page based off of the content on the page not being relevant to the search. Use the keywords that have been used to find your site as keywords you put into the description pages of your site. This will help you be seen when people search for you on the search engines because you are using words that people use to find you. These keywords will also help you stay relevant to the content that you have on your site. If you have a keyword or phrase that says, "Serving all Your Personal Care Needs", or "New Car Discounts" and you are a church who is "Serving all Your Spiritual Needs" than your keywords are not relevant to the content found on the pages of your site and people will immediately bounce off your page when they arrive. If you find that the average time people are spending on your site is under one minute than your content is not engaging them to stay and read your information. This information is also very important to know so you can bolster and beef up your content to be more engaging to your audience.
Go to the Visitors page and you will than be able to see how many absolute unique visitors came to your site. An Absolute Unique Visitor represents the number of unduplicated (counted only once) visitors to your website over the course of a specified time period. A Unique Visitor is determined using cookies. A cookie, also known as an HTTP cookie, web cookie, or browser cookie, is used for an origin website to send state information to a user's browser and for the browser to return the state information to the origin site. The state information can be used for authentication, identification of a user session, user's preferences, shopping cart contents, or anything else that can be accomplished through storing text data. (Definition provided by Wickepedia.) This data is good for you to see how many actual first time people visit your site and not just total visits including the same people a mutiple of times.
You can also go to the map overlay under the Visitors tab to see exactly where people are located who are landing on your sites. The map will show a visual representation of the locations of the visitors on your site. The darker the area on the map (or the bigger the circle once you drill down), the more visitors are from that area. You can continue to drill down to view smaller areas by clicking on areas of the map, or the locations listed in the data chart below. By understanding where your users are coming from, you can determine 1) if you are hitting your target markets and 2) provide details that may be able to help you adjust your marketing and advertising campaigns by geo-targeting by targeting prospects in specfic geographical areas.
One other area I will focus on is the Content tab. This report provides an overview of page volume and lists the pages (Top Content) that were most responsible for driving pageviews. This is significant because you see what is drawing people in and keeping them and what pages are not interesting your audience. So what you think may be important and what you think will drive traffic may not be engaging your audience, therefore you than change your strategy and aim your content to speak to the audience based off of the analytics results of what is engaging them currently on your site. You can also view your top landing pages as well. This helps you see what pages are most effective in landing visitors to click deeper into your site. This will show you what pages are ineffective. From this you can create better calls to action to help convert higher clickthrough rates for those pages.
There is so much more to find within Google Analytics so I suggest you visit the site and learn as much as you can.