Church Visitor Follow Up  Strategies & Solutions - ChurchSync
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Learn About Joe Cala, Founder of ChurchSync  
Email:
joe@churchsync.com   Phone: 732-504-7475

 Optimize Your Images on Your Website

ChurchSync Will Help You Increase Visitors to Your Website
Increase Traffic to Your Website
Here are some tips I found on the Web to help optimize your sites:
What is the ALT Attribute?  

The alt attribute is an attribute of the img tag and is meant to be an alternative for non-visual browsers when they come across images. This means, that the text is meant to be used when the image is not visible on the page. Instead, what is displayed (or read) is the alternative text.

Many browsers also display the alt text when the customer rests their mouse on the image. This means that the text should be clear and easy to read and not create a huge popup nightmare for any reader pausing their mouse on your page.

Tips for Writing Alt Tags
1.               Be brief
Some browsers will actually break if the alt text is too long. And while it might seem nice to describe what is exactly in the image, that's not the purpose of the alt tag. Instead, it should be filled with exactly the words needed to put the image in context and no more.

2.               Be clear
Don't be so brief that the context is confused. Remember, some people will ONLY see the text in your alt tags, so if it's too brief they might not understand what you're trying to show them. For example:
a tree - good
a sycamore tree - better
a 10-foot tall sycamore tree with mostly brown leaves and possibly something wrong with its bark - too much

3.               Be contextual
Don't describe the image if it's meant to be viewed in context. For example:
If you've got an image of the company logo, you should write "Company Name" and not "Company Name Logo"

4.               Be search engine conscious
If you have good, concise, clear alt text, that can actually help your search engine rankings, as the images on your page promote and enhance your keywords.

5.               Don't use it only for search engine optimization
Many sites think that if they use alt text as an SEO tool, they can "fool" the search engines into optimizing their site for a keyword they don't have there. However, this can backfire if the search engine decides you are trying to fake your results and removes you from the results completely.


There are many other things you can work on but this is a good starting point in helping you get started in increasing your chances to rank higher in Search Engine Optimization and be more visible for visitors to visit your site.